Radio 1 Breakfast Show

CAGEDS- class, age, gender, ethnicity, disability, sexuality


Radio 1's target audince is: C-ABC1 A-15-29 year olds G- slightly more female than male
E- 90% of listeners are white D- inclusive S- inclusive


Radio 1 Xtra is a BAME, Asian Sound Radio is for Asian minorities


PBS- public broadcasting service


A colour licence costs £154.50
A black and white licence costs £52
90% of Tv license fee goes towards BBC
A yearly sky subscription is £600


Technologies radio: Websites, apps, streaming digitally, DAB- digital audio broadcasting, video


In the United Kingdom, the term "public service broadcasting" refers to broadcasting intended for public benefit rather than to serve purely commercial interests.

All of the BBC's television and radio stations have a public service remit, including those that broadcast digitally.

The BBC, whose broadcasting in the Uk is funded by a licence fee and does not sell advertising time, is most notable for being the first public service broadcaster in the UK

BBC trust

“The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech.

Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers.

It should offer a range of new music, support emerging artists - especially those from the UK - and provide a platform for live music. News, documentaries and advice campaigns should cover areas of relevance to young adults.

Emerging artists include Yungblud and beeabadoobee

How to get on BBC Radio

It all starts with undiscovered artists registering with our uploader. They fill out a few bits of information like their artist name and postcode, and then they can upload their tracks. It's as simple as that.
Those uploaded tracks get sent to the BBC's local radio shows where they get listened to by our team of local presenters and producers. If they like them the tracks could get broadcast on those local stations and even propelled onto the national stage through BBC Radio 1, 1Xtra, Radio 2, 6 Music, Radio 3, Asian Network and World Service.

Advice section on BBC 1 Radio- The Surgury with Katie and Dr Rhada

1 To show the most creative, highest quality and distinctive output and services. Radio 1’s daytime programmes offer a mix of music, information and entertainment and use an extensive playlist to introduce unfamiliar and innovative songs alongside more established tracks, for example the promotion of Live Lounge as a music feature.

 2 To provide impartial news and information to help people understand and engage with the world around them. Speech programmes, including documentaries and social action campaigns, form an integral part of the schedule. This includes broadcast news during its daytime output that is accurate, impartial and independent. For example, The Radio 1 Breakfast Show provides (via Newsbeat) news that is aimed at its target audience.

 3 To support learning for people of all ages. BBC Radio 1 contributes significantly to this purpose for its audience, primarily through its social action output, its regular advice programme, its documentaries and its vocational initiatives, for example the BBC Academy.

 4 To reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions and, in doing so, support the creative economy across the United Kingdom. BBC Radio 1 fulfils this purpose for its audience through its extensive live events schedule. This connects the station directly with its listeners and reflects the diverse range of music enjoyed around the UK, for example the BBC Big Weekend event. Interactive forums allow listeners to share experiences and discuss areas of common interest, including music.

 5 To reflect the United Kingdom, its culture and values to the world. Radio 1 plays its part in this purpose primarily by offering UK audiences access to the best global musical talent and coverage of significant international music events.

By switching from previous Radio 1 host Nick Grimshaw to Greg James, the station became more relatable and gained 240,000 listeners accordingly.





BBC 1xtra is hosted by Yasmin Evans who is a woman of colour, the genres played on this station include RNB and rap, with examples including aitch and drake.

Marketing

https://www.youtube.com/watch?v=RrhWFlnq8UA

This is a link for a youtube clip of an interview with Jim Carrey to promote the new Sonic the Hedgehog film, which they have done to gain publicity due to the high popularity of the new film asa result of its inital backlash due to poor character design. The films release was delayed so that the producers could change sonic to look how people would like and therefore an interview regarding the film would gain attention due to its popularity in the meme community.

The news is targeted towards 15-29 year olds by staying short and straight to the point, its duration only being 5 minutes per half an hour so that younger listeners won't get bored and switch to another station, with their primary intent when listening to BBC Radio 1 being to listen to music.

Commercial Broadcasting

Capital and Heart are owned by parent company Global, and are sister stations to Smooth FM and Classic FM. For their funding, all are subject to selling airspace to advertise companies, products and services on the high street or in the local area. As a result, the output of these stations is highly commercial, with chart and popular music dominating the schedules.


Capital shares lots of celebrity gossip which attract the target young audience, they also have stories about the film industry and popular artists. They have 1.8 million weekly listeners and roughly 12 million listeners overall. They endorse Netflix, promoting the new Stranger Things 4's teaser trailer, the music playlist follows Tik Tok trends so that younger audiences will listen.

Competitons sponsored by various companys, not available at BBC Radio due to their lack of ads, they are also primarily focused on entertaining young listeners.

Capital play more American artists whereas BBC focus on promoting UK artists more

Despite this decline in listeners, The BBC Radio 1 Breakfast Show consistently attracts young audiences with its programme style and content. It has had to cope with the transformation of radio in the online age. The scale and scope of available music-streaming services and independent digital radio, along with a shift in audience use and gratification of the media, are contributing factors. Radio 1 is ‘suffering’ because its core audience is turning away from traditional listening. This is largely thanks to the arrival of streaming services like Spotify and Apple Music.

Explain how economic contexts influence radio production. Refer to The BBC Radio 1 Breakfast Show to support your points.

Intro-what is the BBC? A public broadcasting service, they get money from their TV license which costs £154 a year

£34 million spent on BBC yearly

Money spent on radio show hosts, celebrity guests, production crew, YouTube

Production content- inform (News Beat), educate (emerging artists, yungblud), entertain (Greg James Breakfast Show/competitions)

Commercial-Capital are part of 'Global' who also own Heart and Classic FM, ad revenue allows for them to host competitions sponsered by various companies and products (win a holiday or shopping spree). Main focus of commercial radio is to entertain, they discuss celebrity gossip such as the recent news of Katy Perry's pregnancy.

The BBC is a well-known public broadcasting service used all over the UK, and to legally watch and record programs played on it, you have to own a TV license. The number of households that own a TV license has largely decreased over recent years due to a rise in online streaming platforms which do not need a license and show some BBC shows on them, causing more people to make a switch and as a result, the price of a TV license has slightly increased from £150 to £154, making up for the lost profit from people who do not use a license anymore. £34 million of the billions that TV licenses make goes towards the BBC per year, which goes towards things such as radio show hosts, celebrity guests, a production crew and YouTube editors. The BBC as a whole aim to educate their users through the emerging artist section of their radio show such as YungBlud, they also wish to entertain listeners of their radio show which is why they made the shift from Nick Grimshaw to Greg James for the breakfast show, with listeners believing that James' use of fun competitions made him more enjoyable. Another focus of BBC Radio is to inform their listeners which is evident through their Newsbeat segment, which is kept factual but it also cuts to the chase in order to keep the target younger audience interested in the radio channel as well as keeping them updated with possible global stories they may not hear elsewhere. Despite the BBC's attempts to keep a young audience, statistics show that most young 15-29 year olds would much rather listen to a more commercial radio station that includes more celebrity gossip rather than important news. A good example of this would-be Capital which are part of 'Global' who also own Heart and Classic FM, who's ad revenue goes more towards big competitions that gain lots of attention and are also hosted by popular brands and have celebrity endorsement (win a Billie Eilish signed phone case). Capitals website shows several promotions throughout it, with a teaser trailer for the Netflix original series 'Stranger Things' being one of the first things you to see demonstrate that Capital support them and are most likely doing so to attract a younger audience; this is also done with their playlist heavily including songs made famous by the social media platform Tik Tok, which would definitely get the attention of the target audience. The same cannot be said for the BBC, who focus more on diversity (BBC 1 Xtra) than trying to follow trends, instead they like to set their own trends through game shows created by the BBC such as innuendo bingo. Beeabadoobee is another emerging artist that became popular from BBC's emerging artist segment, and she has since released a song which has also become Tik Tok viral, linking BBC to Capital as they may both play the same artist but for different reasons, Capital knowing her from her popular work and BBC knowing her since the beginning of her career, suggesting that BBC care more about their artists whereas commerical radio stations are more focused on popularity.