Magazine work

These are the fonts that stood out to me when looking for a font for my Masthead and Titles for various articles. I especially like Elephant because it looks formal and stands out.

Radio Consumption Patterns

Q1- The results for this question show that mostly teens took the survey, this would most likely be a result of more friends being asked instead of relatives. To avoid this issue in a future survey, I would ask a fair balance of adults and children so that the results are less biased.

Q2- With a female majority, it could be assumed that due to more females being in our group, more females were asked as an oppose to men. There was also one person who selected that they prefer not to specify their gender which wasn't actually true and has been confirmed to be a mistake. Due to the results not actually containing anyone without a preferred gender, they are much more straight forward with less confusion.

Q3- With 88% of people saying that they were White British, it is clear that there is majority of those asked would be white due to most memebers of the group also being white and therefore probably having a most white family. Despiet this, there is also much more variety than I would have personally expected, with several mixed race and several from many areas in the world such as Bangladesh and India.I would class this section of the survery biased due to the population of the UK being mostly white, which is reflected in the results.

Q4- As expected, over half of survery takers were from Essex due to being locally sourced from friends and family. However, 8 people partook in the survey while living in Norfolk which stood out as a pattern and could most likely be a reult of one family all doing the survey after being sent it by a relative. I don't have an issue with the results regarding region, even with a familiarity biased, this is because we also still had many results from elsewhere which can help conclude what the survey has tought us about radio consumption.

Q5- There was a very mixed response to this question, with the majority of answers being split between working and middle class which is the UK average and doesn't come as a surprise; with working class only exceeding middle class by people 3 and overall not making a big difference. We did get 2 responders who place themselves as upper class which is very interesting because though it is expected that they are the lowst on the percentages, they still took the survery and have an opinion on the radio. This shows that variety of all people from lower to higher class listen to the radio, giving it a broad audience.

Q6- With 80% of people saying that they do listen to the radio, it can be assumed that the vast majority of the Uk as a whole also listen to the radio, prooving it to be not as forgotten as the media like to portray it. There was one person who skipped the question, which I would fix if doing a survery again.

Q7- There was a wide variety of stations listened to, excluding only Classic FM, which means that it can be assumed that there were no elderly people who took the survey due to them being the target audience for that station. Majority of listeners came from Heart and Capital whilst there were also severals who selected other and chose something not on the list, prooving the variety even larger.

Q8- As expected, 65% of survey takers primarily listen to radio via car, which can assumably be a result mainly from above the age of 18 due to many drivers enjoying they radio on their travels. Others listen the most original way by just turning on a radio they have, which could be an older audience due to younger members of the survey probably choosing phone.

Q9- With a joint decision between everyday and a few times a week, it is evident that the radio is still very popular and people are still enjoying it despite many other forms of media taking over the industry in this day and age. Whilst a majority are frequent listeners, there are still a few that either nevere or barely listen to the radio, which could be assumed as the younger audiences.

Q10- The alternative methods we recieved were mainly Spotify, prooving to be the most popular alterative, whilst others prefer to indulge in podcasts and Apple Music.

I will research at least 2 radio stations targeted for young and older audiences and define how the content is different by program presenter (Nick Grimshaw) and musical type. Where possible, I will use uses and gratification theory. 

Alan Titchmarsh is the main host of Classic FM, which is targeted at an older audience who have more appreciation for the fine arts. He is also most well-known for his gardening career, mkaing him the perfect match for such an aged station, due to gardening also being more for a much more matured audience. The content of Classic FM is different when presented by Alan Titchmarsh due to how softly spoken he is and how involved he is in his devotion to the station, whilst also enjoying the music.



Audience in Media

"GEARS" is the term that defines an audience by gender, ethnicity, age, region and socio-economic group

Loius Vuitton- Aspirer, fashion forward brand

Apple- Mainstream + Aspirer, expensive but popular
Kellogs- Mainstream, well known cornflakes
Ethnical Brands (Fairtrade)- Reformer, give back to the environment

It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfill specific gratifications